Client: Toyota
Role: Associate Creative Director / Art Director
Agency: Saatchi & Saatchi
SmartPath is Toyota's new smarter and simpler shopping tool that empowers car shoppers by allowing them to take control of the car buying process. We created 2 animated videos for Toyota dealers to educate people about the benefits and process of SmartPath. The results were entertaining, digestible pieces of content that both clients and dealers were impressed with and excited about.
Car Shopping Made Smarter (:69)
The first video engages viewers and gets them interested in learning more about SmartPath through a story-driven video that gives the top level overview of benefits in a way that entertains while it educates.
SmartPath: How Does It Work? (:64)
The second educates viewers on the details of SmartPath consumer journey. From starting and completing most of the shopping process online to completing the purchase at the dealership.
Team:
Copywriter: Flora Kim
Creative Director: Ly Nguyen
Animation: We Are Royale
Creative Director: Ly Nguyen
Animation: We Are Royale