Rebranding for San Manuel Indian Bingo & Casino. These concepts draw from their Indian heritage, but evolves their brand with a simplified logo and shortened, more memorable name. The goal was to reach a broader audience and attract a younger crowd. Also created new logos for their upcoming themed bar/lounges — Ember bar and Alula bar.
Agency: Pitch, LA / Associate Design Director: Gary Shum, CCO: Xanthe Wells, Creative Director: Helena Skonieczny