Client: Nixon
Role: Art Director and Designer
Agency: GreenLight Media
We created lifestyle photography, landing pages, social posts, branded content video, and explored app and experiential ideas. Nixon is known by those who skate, surf, and snowboard. We wanted to broaden their audience and brand reach to creators. People who are carving their own path whether it's in fashion, music, or art. For authenticity, we chose models and brand ambassadors that were actively engaged in creative arts.
Saviour Adu
Lifestyle Photography
To speak to that creative lifestyle we combined street art and models/brand ambassadors that are creators. We shot against brightly colored murals to showcase Nixon's colorful assortment of Time Teller watches to visually represent that creative lifestyle in a vibrant way.
Ima Djie
Phi
Pierson Williams
Ima Djie
Nixon Now
Branded content video. Creative Director Julie Gordon and Director Kevin Berlandi created this short film featuring Krewella that showcases Jahan and Yasmine's creativity in the world of EDM.
Team:
Creative Director: Julie Gordon
Copywriter: Clarence Ford
Photographer: Travis McCoy
Director: Kevin Berlandi
Stylist: Esther Han
Models and Brand Ambassadors:
Krewella, Ima Djie, Saviour Adu, Phi, Sean Fawaz, and Pierson Williams.
Copywriter: Clarence Ford
Photographer: Travis McCoy
Director: Kevin Berlandi
Stylist: Esther Han
Models and Brand Ambassadors:
Krewella, Ima Djie, Saviour Adu, Phi, Sean Fawaz, and Pierson Williams.