Art Direction + Design

Fresh & Easy

Client: Tesco
Role: Designer 
Agency: Deutsch
We developed and launched the Fresh & Easy brand from the ground up. From the identity to packaging, brand guidelines, reusable bags, in-store signage, digital, and all print communications.
Sunnyvale store:  KTGY Architects, Photographers—Daniel Gaines, Treve Johnson.
Team:
Design Director: Ross Patrick
Designers: Korissa Tsuyuki Faiman, Katherine Ahn, Jennifer Cheng, Jessica Selander, Aaron Onsurez
Copywriter: Chris Torrens
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