Burger King tasked us to rebrand their kids meal program. Part of the ask was to come up with a new name that would work for all their locations in a 100 countries worldwide. There were different names for BK's Kids Meal for each country, such as Kids Club, Diverking, King Meal, etc.
We renamed the kids meal—King Jr, illustrated concepts for a fun crew of characters, and created a new visual identity. We created every touchpoint of the global brand relaunch, from logos, to food packaging, birthday party kits, crowns, posters, signage, activity games, and playground concepts.
Agency: Pitch, LA / Associate Design Director: Gary Shum / Ron Lu: Senior Designer / Art Director: Duane Cardinez / Creative Director: Kim Linn / ECD: Helena Skonieczny